TokBox develops and operates OpenTok, a cloud platform for adding live video, voice, and messaging to websites and mobile apps. We worked with TokBox from their Series B funding through the Telefonica acquisition and beyond.
Challenge
Create awareness of a platform technology and business capability, often in the absence of end-users and big name partners.
Results
TOKBOX DIRECTED THE CONVERSATION AROUND WEBRTC AND BECAME A LEADER AMONG DEVELOPERS
TokBox ushered in the WebRTC movement and the company’s CEO became a thought leader in the space. As the company evolved, supporting a wider range of operating systems, tech and developer publications leaned on TokBox as a bellwether for where the technology was headed, leading the way for coverage in target publications like TechCrunch, VentureBeat, The Next Web, ProgrammableWeb, etc.
POWERED BY TOKBOX, TELEFONICA CEMENTED PARTNERSHIP WITH MOZILLA FIREFOX
Mozilla and Telefonica (TokBox owner) expanded their partnership to simplify voice and video calls on the web using TokBox. By utilizing OpenTok’s WebRTC technology, Firefox released FireFox Hello, becoming one of the first to give consumers the opportunity to communicate with anyone on the web — regardless of whether they were using the same service, browser, software, or hardware.
Winning Headlines & Coverage
CNET
NETWORK WORLD
PROGRAMMABLEWEB
THE NEXT WEB
TokBox Launches Its WebRTC Solution for iOS, Making Real-Time Chat Easier, Better, and Without Flash
VENTUREBEAT
New TokBox WebRTC API: Responsive, Smart Video on Your Site in 20 Lines of Code
CNET
IDG
Firefox Hello Is Mozilla’s More Open, Plugin-Free Take on Voice and Video Chat
TECHCRUNCH
TokBox Brings Its WebRTC Platform to Native Android Apps, Launches WebRTC Archiving
TECHCRUNCH
TokBox Launches OpenTok for Customer Service and New Tools for Managing WebRTC Calls
TECHRADAR
THE NEXT WEB
Mozilla’s Firefox Hello Feature Lets You Make Video Calls From the Browser Without Plugins
VENTUREBEAT
INFORMATIONWEEK
Snapshot
Acquired by Telefonica