TokBox develops and operates OpenTok, a cloud platform for adding live video, voice, and messaging to websites and mobile apps. We worked with TokBox from their Series B funding through the Telefonica acquisition and beyond.
Create awareness of a platform technology and business capability, often in the absence of end-users and big name partners.
TOKBOX DIRECTED THE CONVERSATION AROUND WEBRTC AND BECAME A LEADER AMONG DEVELOPERS
TokBox ushered in the WebRTC movement and the company’s CEO became a thought leader in the space. As the company evolved, supporting a wider range of operating systems, tech and developer publications leaned on TokBox as a bellwether for where the technology was headed, leading the way for coverage in target publications like TechCrunch, VentureBeat, The Next Web, ProgrammableWeb, etc.
POWERED BY TOKBOX, TELEFONICA CEMENTED PARTNERSHIP WITH MOZILLA FIREFOX
Mozilla and Telefonica (TokBox owner) expanded their partnership to simplify voice and video calls on the web using TokBox. By utilizing OpenTok’s WebRTC technology, Firefox released FireFox Hello, becoming one of the first to give consumers the opportunity to communicate with anyone on the web — regardless of whether they were using the same service, browser, software, or hardware.
Winning Headlines & Coverage
THE NEXT WEB
THE NEXT WEB
Acquired by Telefonica
SNAGAJOB: The #1 platform for hourly work
OKERA: Data access and governance company recognized as one of the hottest data startups
LOOKER: The business intelligence company acquired by Google
TAXAUDIT: Secured over 1200 articles for the largest audit defense firm
ODESK: Ushered in the gig economy
LIVEOPS: PR paved the way for the future of work