TaxAudit is the largest audit defense service in the country with over 9 million members and handles more than 33,000 audits a year for the everyday taxpayer. TaxAudit is the exclusive provider of audit defense services for TurboTax.
TaxAudit had a number of challenges. The company had no brand recognition, was seen as a vendor first, and reporters were unaware of audit defense coverage. TaxAudit had no hard news, limited timeframe with tax season, and a lack of data.
770+ MILLION UVPMS IN JUST ONE YEAR
Regular coverage of tips and commentary in top-tier outlets (CNBC, U.S. News & World Report, Motley Fool, and an annual placement in Associated Press which received massive syndication) and trade outlets (GoBankingRates, WiseBread and NerdWallet).
A ROBUST ONGOING THOUGHT LEADERSHIP CAMPAIGN WITH 39 PUBLISHED BYLINE ARTICLES
Secured multiple contributed articles including a New York Times op-ed and articles within multiple key industry trade outlets including AccountingWEB, CPA Practice Advisor, Financial Advisor, and others.
TaxAudit’s Audit Hot Spot Report revealed states where taxpayers are most likely to be audited by the IRS. The findings were featured on The Today Show and received coverage in CNBC and Motley Fool as well as well as dozens of regional and mainstream media outlets.
Total Articles over the
course of the program