oDesk - Image

oDesk was one of the first major marketplaces for gig work.

Challenge

Create brand awareness at a time when the company’s direct competitor, Elance, was the perceived market leader and media darling.

Results

SIGNIFICANT MEDIA COVERAGE

Hundreds of media placements including feature stories that drew hundreds of thousands of professionals and small businesses on oDesk’s platform. In addition to business, mainstream and technology media outlets, we secured media placements in local and regional outlets, many of which are well syndicated.

 

HIJACKED THE NEWS

Wedged compelling proactive and reactive commentary into relevant news stories in major media outlets until oDesk became a regular part of the gig economy and future of work conversations – alongside Elance.

 

BROKE AWAY FROM THE COMPETITION

We built a strong messaging framework that differentiated oDesk from other players in the space, developed inspiring case studies and created the country’s first monthly freelance jobs report. 

 

WINNING HEADLINE

Wall Street Journal article by Sue Shellenbarger, “Freelancer slackers, beware: Big Brother is watching,” boosted awareness and interest in what oDesk was doing.

“House Communications delivered Entrepreneur, New York Times, Miami Herald, and San Francisco Chronicle within one week, all on the heels of Good Morning America.”
Gary Swart – General Partner at Polaris Partners, former CEO of oDesk

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