oDesk was one of the first major marketplaces for gig work.
Create brand awareness at a time when the company’s direct competitor, Elance, was the perceived market leader and media darling.
SIGNIFICANT MEDIA COVERAGE
Hundreds of media placements including feature stories that drew hundreds of thousands of professionals and small businesses on oDesk’s platform. In addition to business, mainstream and technology media outlets, we secured media placements in local and regional outlets, many of which are well syndicated.
HIJACKED THE NEWS
Wedged compelling proactive and reactive commentary into relevant news stories in major media outlets until oDesk became a regular part of the gig economy and future of work conversations – alongside Elance.
BROKE AWAY FROM THE COMPETITION
We built a strong messaging framework that differentiated oDesk from other players in the space, developed inspiring case studies and created the country’s first monthly freelance jobs report.
Wall Street Journal article by Sue Shellenbarger, “Freelancer slackers, beware: Big Brother is watching,” boosted awareness and interest in what oDesk was doing.
TOKBOX: Pioneered the WebRTC movement
SNAGAJOB: The #1 platform for hourly work
OKERA: Data access and governance company recognized as one of the hottest data startups
LOOKER: The business intelligence company acquired by Google
TAXAUDIT: Secured over 1200 articles for the largest audit defense firm
LIVEOPS: PR paved the way for the future of work