Looker is a business intelligence platform that delivers actionable business insights so companies like Sony, Amazon, IBM, Etsy and others can make data-driven decisions. The company was acquired by Google in June 2019 for $2 billion.
Challenge
Break through the noise of a crowded analytics space with larger competitors that garnered the majority of press coverage. No internal communications infrastructure.
Results
STEADY DRUMBEAT OF PRESS
Placed trend and issue-based stories beyond launches, press releases, and news.
DATA CULTURE CAMPAIGN
Launched the first data culture campaign featured in the Wall Street Journal to demonstrate the value of delivering data access to every level of an organization for better business decisions. The campaign later shaped Looker’s broader messaging.
Winning Headlines & Coverage
WALL STREET JOURNAL
BETANEWS
CMSWIRE
CMSWIRE
DATABASE TRENDS & APPLICATIONS
DATANAMI
IDG
With Looker’s Lego-Style Analytics, Companites ‘Snap’ Together the Components They Need
INFORMATIONWEEK
SILICONANGLE
SILICONANGLE
Looker Debuts Embedded Version of its Business Intelligence Service
SOLUTIONS REVIEW
Snapshot
140+
Articles
$2B
Acquired by Google
60+
Press Briefings