Snag is the largest platform for hourly work with 60 million job seekers and 300,000 employer locations throughout the U.S. Snag’s customers include one out of every three restaurants in America. Snag launched its on-demand platform, Snag Work, in 2017 to provide real-time staffing for restaurants struggling with both hiring and keeping shifts filled.
Challenge
Make a traditionally established company appear relevant amid modern industry disruptors with the advantage of substantially more funding and resources.
Results
SNAGAJOB’S CEO BECAME A TRUSTED GO-TO SOURCE ON INDUSTRY AND ECONOMIC TRENDS AMONG MAJOR MEDIA OUTLETS
Commentary is regularly featured in CNN Money, CBS Marketwatch, NPR, local broadcast outlets, and target trade outlets among others.
SNAGAJOB’S OWN DATA GAINED WIDE EXPOSURE
The company’s State of the Hourly Worker and Summer Hiring reports were covered and syndicated in USA Today, Motley Fool, Fast Company, Yahoo! Finance, Fast Casual, PizzaMarketplace, QSR Web, and Modern Restaurant Management as well as dozens of others.
INNOVATION PUT THEM AHEAD OF THE CURVE
Snag Work was featured on the front page of the Washington Post and syndicated across 35 major news outlets throughout the country.
LOCAL COVERAGE NEEDED TO DRIVE PROSPECTS WHEN AND WHERE IT MATTERED
Strategic story placements in local D.C. and Richmond, VA media outlets generated incoming prospective customers including restaurants.
Winning Headlines & Coverage
WASHINGTON POST
WALL STREET JOURNAL
WASHINGTONIAN
Uber for Restaurant Hiring: A New Service Offers Servers and Cooks On Demand
CBS NEWS
May jobs report: Unemployment down to 3.8%, payrolls up by 223,000
USA TODAY
Hiring opportunity: Seasonal workers will see more jobs, higher pay this holiday season
SHRM
Companies Raise Summer Wages to Compete for Seasonal Workers
ERE.NET
FAST CASUAL
HR DIVE
Summer shifts and wages are up as employers compete for talent
NATION’S RESTAURANT NEWS
Snapshot
20+
articles each week
Local Coverage
Attracted Customers
Snag Work
50+ syndicated feature articles