Bluecrew - Image

Bluecrew is a staffing technology platform that connects hourly job seekers with W-2, on-demand hourly work, an alternative to traditional gig platforms.

Challenge

Differentiate Bluecrew from gig companies. Sustain a steady drumbeat of coverage with limited content in a crowded space.

Results

LION’S SHARE OF COVERAGE

More coverage than any other competitor including Uber Works

 

WORKER ADVOCATES

Outspoken advocate for the shift worker, campaigning for better pay, protection and benefits; proponents of AB5

 

HIGH IMPACT ARTICLES

Featured in USA Today, CNET, Wired, and San Francisco Chronicle

 

DATA GAINED WIDE EXPOSURE

Holiday hiring trend report generated record traffic to the website. AB5 survey received national media exposure

Winning Headlines & Coverage

Snapshot

 

140

Articles

22

Top tier interviews and briefings

40

Articles with message pull through

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