Bluecrew is a staffing technology platform that connects hourly job seekers with W-2, on-demand hourly work, an alternative to traditional gig platforms.
Challenge
Differentiate Bluecrew from gig companies. Sustain a steady drumbeat of coverage with limited content in a crowded space.
Results
LION’S SHARE OF COVERAGE
More coverage than any other competitor including Uber Works
WORKER ADVOCATES
Outspoken advocate for the shift worker, campaigning for better pay, protection and benefits; proponents of AB5
HIGH IMPACT ARTICLES
Featured in USA Today, CNET, Wired, and San Francisco Chronicle
DATA GAINED WIDE EXPOSURE
Holiday hiring trend report generated record traffic to the website. AB5 survey received national media exposure
Winning Headlines & Coverage
SAN FRANCISCO CHRONICLE
How AB5 affects gig rivals: One gets more business, the other exits California
WIRED
USA TODAY
YAHOO FINANCE
Snapshot
140
Articles
22
Top tier interviews and briefings
40
Articles with message pull through